Analytics for
engineers.
The precision of enterprise analytics with the simplicity of a standard API. Optional single-file SDKs or direct API calls. Your choice.
import { Serla } from './lib/serla';
const serla = new Serla('sk_live_...');
// Track an event - that's it!
await serla.send('checkout_completed', {
plan: 'pro',
amount: 2900
});
// Auto-enriched with:
// - Geographic data (country, city)
// - Device info (browser, OS)
// - UTM parameters
// - Session trackingSingle file. Zero dependencies. Just track.
Download a single file SDK for TypeScript, JavaScript, or Python. No package manager needed. Less than 100 lines. That's it.
TypeScript
Full type safety with native fetch. One file, zero config.
JavaScript
Vanilla JS for Node.js. Copy, paste, import. Done.
Python
Clean Pythonic API. Only dependency: requests (built-in).
Zero Latency Impact
Our API is globally distributed. Fire and forget requests that never slow down your application's main thread.
Privacy by Default
GDPR & CCPA compliant. No cookies, no IP tracking, no invasive fingerprinting. Ditch the cookie banner.
You Own The Data
No data lock-in. Access your raw event stream via API or SQL export whenever you need it.
From code to insight in seconds
A streamlined pipeline designed for modern development workflows.
Instrument
Add a simple fetch request to your API routes or client components.
Ingest
Events are processed, validated, and enriched in real-time.
Analyze
Instant access to conversion funnels, retention cohorts, and revenue data.
Enterprise power.
Consumer simplicity.
Everything you need to understand your users, stripped of the complexity that slows you down.
Multi-Touch Attribution
First-touch, last-touch, linear, and time-decay models out of the box.
Learn more →Privacy is a feature,
not an afterthought.
In a world of increasing regulation, Serla keeps you compliant without the headache. We don't store PII by default and we don't use cookies.
- ✓GDPR & CCPA Compliant
- ✓No Cookie Banners Needed
- ✓Data Encryption at Rest & Transit
Why developers switch
Same features. Better price. No complexity.
| Feature | Serla | Mixpanel | Amplitude |
|---|---|---|---|
| Starting Price | $9.99 500K events/mo | $20 100K events/mo | $49 100K events/mo |
| Simple REST API | SDK optional | SDK required | SDK required |
| Free Tier | 25K events/mo | 1K events/mo | 1K events/mo |
| Setup Time | < 5 min Just API calls | ~30 min SDK setup | ~30 min SDK setup |
| Data Export | All plans | Enterprise only | Enterprise only |
Pricing that scales with you
Start for free. Upgrade when you need more.
Free
Perfect for trying out Serla
Hobby
For side projects & indie hackers
Pro
For growing businesses
Max
For power users & teams
Common Questions
How is Serla different from Mixpanel?
Serla offers the same core analytics primitives (funnels, cohorts, retention) but removes the implementation complexity. We don't require heavy SDKs—just a simple API endpoint.
Do I need to use an SDK?
No. We offer optional single-file SDKs (TypeScript, JavaScript, Python) for convenience, but you can use standard fetch requests from any language. Your choice.
Can I export my data?
Yes. Data portability is a core value. You can export raw event data to CSV or JSON at any time via the API.
Is my data secure?
All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We run on SOC 2 Type II compliant infrastructure.
Ready to ship?
Get your API key and start tracking events in less than 5 minutes.