← Back to Home

Terms of Service

Last updated: December 4, 2025

1. Acceptance of Terms

By accessing or using Serla ("Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, do not use the Service.

2. Description of Service

Serla provides event tracking, analytics, and monitoring services through a REST API and web dashboard. Features include:

  • Event ingestion and storage
  • Real-time analytics and dashboards
  • Custom metrics and reports
  • Webhook integrations
  • Revenue tracking
  • Conversion funnels and heatmaps

3. Account Registration

To use the Service, you must:

  • Provide accurate and complete registration information
  • Be at least 18 years old
  • Maintain the security of your account credentials
  • Notify us immediately of unauthorized access
  • Be responsible for all activity under your account

4. Subscription Plans and Billing

4.1 Plans

We offer multiple subscription tiers:

  • Free: 25,000 events/month, 1 project, 7-day retention
  • Hobby: $9.99/month - 500,000 events/month, 3 projects, 60-day retention
  • Pro: $29.99/month - 2,500,000 events/month, 10 projects, 180-day retention
  • Max: $79.99/month - Unlimited events, unlimited projects, 3-year retention

4.2 Billing

  • Subscriptions are billed monthly or annually in advance
  • All fees are in USD unless otherwise specified
  • Fees are non-refundable except as required by law
  • We may change pricing with 30 days' notice
  • Failed payments may result in service suspension

4.3 Usage Limits

  • Event limits are calculated monthly and reset on the 1st of each month
  • Exceeding limits will result in event rejection (HTTP 429)
  • Upgrades take effect immediately
  • Downgrades take effect at the end of the billing period

5. Acceptable Use

5.1 You May:

  • Use the Service for lawful business purposes
  • Track events from your own applications
  • Export your data at any time
  • Integrate with third-party services

5.2 You May Not:

  • Use the Service for illegal activities
  • Send spam or malicious content
  • Attempt to reverse engineer the Service
  • Resell or redistribute the Service
  • Bypass usage limits or authentication
  • Send excessive requests (DDoS)
  • Track sensitive data without user consent
  • Violate third-party rights or privacy laws

6. Data Ownership and Privacy

6.1 Your Data

  • You retain ownership of all data you submit to the Service
  • You grant us a license to process and store your data to provide the Service
  • You are responsible for the legality and accuracy of your data
  • You must comply with privacy laws (GDPR, CCPA, etc.)

6.2 Our Use

  • We may use aggregated, anonymized data for analytics and improvements
  • We will never sell your personal data
  • See our Privacy Policy for details

7. API Usage

  • Rate Limits: 1,000 requests per minute per API key (subject to change)
  • Authentication: Use API keys securely; do not expose them publicly
  • Availability: We strive for 99.9% uptime but do not guarantee it
  • Changes: We may modify the API with notice; breaking changes require 60 days

8. Intellectual Property

  • The Service, including all code, designs, and content, is owned by Serla
  • We grant you a limited, non-exclusive license to use the Service
  • You may not copy, modify, or create derivative works
  • Our trademarks and logos may not be used without permission

9. Service Modifications and Termination

9.1 By Us

  • We may modify or discontinue features with notice
  • We may suspend accounts for Terms violations
  • We may terminate the Service with 30 days' notice

9.2 By You

  • You may cancel your subscription at any time
  • Cancellations take effect at the end of the billing period
  • You may delete your account and data through the dashboard

10. Disclaimers

THE SERVICE IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. WE DISCLAIM ALL WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

  • We do not guarantee error-free or uninterrupted service
  • We are not responsible for data loss (maintain your own backups)
  • We do not warrant accuracy of analytics or reports

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, SERLA SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES.

Our total liability for all claims shall not exceed the amount you paid us in the 12 months preceding the claim.

12. Indemnification

You agree to indemnify and hold harmless Serla from any claims, damages, or expenses arising from:

  • Your use of the Service
  • Your violation of these Terms
  • Your violation of any law or third-party rights
  • Your data or content

13. Dispute Resolution

  • Governing Law: These Terms are governed by the laws of [Your Jurisdiction]
  • Arbitration: Disputes shall be resolved through binding arbitration
  • Class Action Waiver: You agree not to participate in class actions
  • Informal Resolution: Contact us first to attempt resolution

14. Miscellaneous

14.1 Changes to Terms

We may update these Terms from time to time. Material changes will be notified via email. Continued use after changes constitutes acceptance.

14.2 Severability

If any provision is found invalid, the remaining provisions remain in effect.

14.3 Assignment

We may assign these Terms in connection with a merger or acquisition. You may not assign your rights without our consent.

14.4 Entire Agreement

These Terms, along with our Privacy Policy, constitute the entire agreement between you and Serla.

15. Contact Information

For questions about these Terms, contact us:

Important Notice

By using Serla, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service and our Privacy Policy.