serlaPricing
Simple pricing
Start free. Pay when you grow. No surprises.
Free
For side projects
$0forever
25,000 events/mo
- 1 project
- 7 day retention
- Real-time dashboard
- Event tracking + sessions
- Community support
Hobby
Everything, for one cup of coffee
$9/month
500,000 events/mo
- 3 projects
- 60 day retention
- Session replay
- Feature flags
- LLM observability
- Error tracking
- Funnels, retention, journeys
- Heatmaps, segments, attribution
- Goals, custom metrics, alerts
- Webhooks + team collaboration
- Email support
Pro
When Hobby starts to feel tight
$29/month
2.5M events/mo
- 10 projects
- 180 day retention
- Everything in Hobby
- Data export
- Priority support
Max
For serious traffic
$79/month
Unlimited
- Unlimited projects
- 3 year retention
- Everything in Pro
- Custom integrations
- Dedicated support
Compare plans
Every feature, every plan. No fine print.
| Feature | Free | Hobby | Pro | Max |
|---|---|---|---|---|
| Events per month | 25,000 | 500,000 | 2,500,000 | Unlimited |
| Projects | 1 | 3 | 10 | Unlimited |
| Data retention | 7 days | 60 days | 180 days | 3 years |
| Real-time dashboard | ||||
| Funnels | — | |||
| Retention cohorts | — | |||
| Journeys | — | |||
| Heatmaps | — | |||
| Attribution | — | |||
| Goals | — | |||
| Segments | — | |||
| Custom metrics | — | |||
| Alerts + weekly digest | — | |||
| Webhooks | — | |||
| Session replay | — | |||
| Feature flags | — | |||
| LLM observability | — | |||
| Error tracking | — | |||
| Team collaboration + roles | ||||
| Data export | — | — | ||
| Email support | — | |||
| Priority support | — | — | ||
| Dedicated support | — | — | — |
Questions
What counts as an event?
Any data point you send to Serla. Page views, clicks, form submissions, custom events. Auto-captured events count toward your limit too.
Can I change plans?
Yes. Upgrade or downgrade anytime. Changes are prorated.
What happens at my limit?
We notify you at 80%. At 100%, new events stop recording. Your existing data stays accessible. Upgrade to continue.
Annual billing?
Yes. Annual plans get 2 months free (pay for 10 months, get 12).
Free trial?
The Free plan is your trial. Use it as long as you want.